I’ve long been a fan of Fit Werx. I bought my first tri-bike from them in 2006 and they have been helpful with every aspect of cycling I’ve asked of them. So, it was no surprise to see that they are giving back through their Fit Werx gives back program.
New year’s day run
I’ve written before that I really enjoy running on holidays. I had a great run on both Thanksgiving and Christmas day this year and I was really looking forward to my New Year’s Day run…kind of a way to shock the system to help give a different perspective on the upcoming new year.

Training begins…
I had a great run yesterday. Temperature in the mid 50’s gave me the opportunity to run in shorts and short sleeves, the legs felt good and my mind was racing with what seemed like a million thoughts on the upcoming year.
Not having run much over the past five weeks I didn’t have the chance to have that kind of flow of ideas that clears my head every once and a while. It was good to feel that again.
I realized that I missed it so much that I’m moving my formal Ironman trainig up a little bit so I can begin to take advantage of the momentum I built up yesterday. Suzan isn’t going to have my first training block ready until mid-January so I’ll be winging it a bit for the next couple of weeks. I dug up the first month’s training block that Suzan gave me for the 2006 Ironman race so that will give me something to work with.
Not only will I begin to track my training again but I’ll also begin tracking my nutrition today. I’ve taken a break from both since doing the Green Mountain marathon. While it’s been nice not keeping track for a while, I have to admit that I’m looking forward to the structure and focus that will be required.
Equipment and lines of credit
It’s been over a month since I gotten a run in because of the “rib incident“. I love to go out and run early on holidays, so this morning I decided to test out the healing and go out for a while. Formal Ironman training starts in a little over a week and I’m antsy to begin to a regular training schedule again.
Listen, add value
I caught an exchange on Twitter recently that summed up my sales philosophy, both what I have practiced and currently preach in my role as a corporate sales trainer. Listen, add value. The context was referring to successful corporate twitter strategy. You can see this reference mentioned several times in the Twittersphere. It’s such a simple philosophy, useful not only as a twitter corporate strategy, but as a sales strategy in general.
Taking it all in
I consider myself a sales professional, and a pretty good one. Through formal study, self study and experience I’ve formed a belief system about how I approach the sales process. I’ve taken in as much as possible when in comes to sales strategy from the Boiler Room philosophy of Always Be Closing (ABC), to Customer Centered Selling to Spin Selling to Solution Selling. Some made complete sense and I picked up their key points easily, others I had to re-read to figure out what direction the process developer or author was going. Others I quickly found out were ineffective (ABC for example).
Maybe the challenge starts with the company and trickles down to the sales person. David Meerman Scott recently posted a few “Gobbledygook” customer statements and with product descriptions like these, it’s no wonder so many complicated selling strategies have been developed!
Putting it all together
I pulled from what I found useful to me and dropped the rest, trying to put into practice, taking what I believe will be the most effective approach. My latest challenge is taking this belief system and trying to share it with those sales professionals that I train and coach every day. Most of those I train have not been in the sales profession for very long, which is probably both a blessing and a curse, and are trying to form their own belief system that guides how they approach the sales process.
The mistakes I see them making are pretty consistent and ones most new sales people make. Because most don’t have a sales process yet they spew product features and benefits without having an understanding of what the customer needs are. Product features are what they know, so that’s what they talk about.
The challenge I face is giving these relatively inexperienced sales people an easy set of beliefs to follow that can then guide their actions, questions and behavior on a daily basis. That chance tweet I saw on will be my new strategy to give these salespeople what I hope is the guidance they need.
Listen, add value…can’t get much more simple and straight forward than that.
Photo Credit: dotolearn.com
























