About
I’m a native New Englander, and I have a calm presence by nature. The part of my work I care about most is the people on the other end of a system: the coach filling out a form after a long weekend of games, the parent registering a kid for the first time, the director who needs one number they can trust.
What I’ve always enjoyed most is watching how people actually use something, where they get stuck, and what they skip, and adjusting from there. That’s what drew me to software, and it’s still how I approach every system I build.
I coached high school and club soccer for about a decade, and it turned out to be similar work. You set people up to succeed, watch what actually happens, and adjust, patiently and without drama.
I’m also interested in where AI is genuinely useful in operations, and where it’s just noise. This site is part of that: I built it with Claude Code as a way to learn.
Experience
- 2023 to nowSelect Soccer ClubAssistant Executive Director, Marketing & Systems Operations
- 2022 to 2023BonuslyMarketing & Revenue Operations
- 2017 to 2022Avid4 AdventureDirector of Marketing & Customer Experience
- 2014 to 2017RafflecopterDirector of Marketing
- 2011 to 2014TrainingPeaksDirector of Marketing
- 2010 to 2011Montague CorporationMarketing Manager
Kind words
“He’s a skillful operator when it comes to pulling data together from many sources and creating a coherent and quantitative picture of the organization.”
“In addition to a deep understanding of our company’s internal analytics, Dave also possessed a firm grasp of the emotional side of our customers.”
“He drove change. He challenged us to be better. He took us to new places rapidly.”
Outside work
Most of my time away from work is spent running or riding the roads and trails near home.
Along the way
- 1.95Ironman triathlons (I learned the most from the .05 I didn’t finish)
- 6Half Ironmans
- 5Marathons
- 1Ultramarathon
“Only those who will risk going too far can possibly find out how far one can go.”T.S. Eliot