Hi, I’m Dave. I build the systems underneath revenue and operations: the CRM, the data, the automation, and the reporting that tells you what’s actually working.
Most of my career has been in software, running marketing, lifecycle, and revenue operations. For the last three years I’ve been building the operational backbone of Select Soccer Club, a growing youth soccer club with programs across Massachusetts and New Hampshire, and learning where AI genuinely earns its place in the work.
When I’m not working, I’m running or riding the roads and trails near home.
Selected work
My favorite work starts with a messy, manual process and ends with a system people actually use. A few examples:
How I work
Systems first, then the tool
Understand how the work actually flows and who owns what, then choose software that fits. Not the other way around.
Meet people where they already work
Put the form in the app coaches already open. Adoption is the real test of a system, and the hardest one to pass.
Show the math
If a number can’t be traced back to its source, it isn’t ready to make decisions with.
Start small, then scale
Ship a manual fallback now, pilot with one team or region, learn what breaks, and earn the right to roll it out.
Be honest about status
“Automated through step four, manual after that” tells you more than “fully automated.” And sometimes step four is exactly the right place to stop.
Write it down
A process that lives in one person’s head isn’t a system yet.